Samsung announces a partnership with Facebook to help retailers go digital. The offline retailers of Samsung will be given the training to join the online ecosystem.
The offline retailers will get education on how to set up their business pages and accounts on social media. Also, they will get to know how to reach consumers through these social networking platforms.
Retailers can share information such as e-detailers and e-catalogs for Samsung phones. Costumers can order their Samsung phones through WhatsApp (via retailers’ WhatsApp Business app). The existing delivery system can be in use to deliver the products to customers.
“In the first phase, Samsung and Facebook have already trained more than 800 offline retailers. With more training sessions lined up in the coming weeks. The major focus of trainings is on enabling offline retailers build a digital presence. Through the Facebook family of apps – Facebook, Messenger, Instagram and WhatsApp,” said Samsung in a release.
It is similar to Reliance Jio’s JioMart platform. Wherein the local kirana stores can sell their products online. Though, JioMart is still not available across India.
Last month, Amazon launched a new program called “Local Shops on Amazon”. It aims at helping “supplement” footfalls at local shops with a digital presence.
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