Instagram now lets you order food through its platform. On Thursday, the company announced its partnership with food-delivery apps, Swiggy and Zomato.
This will help small restaurants survive and make name during the ongoing crisis. For this, Instagram has come up with a special food order stickers to enable users to order food.
To use this, the small-scale business can share food order stickers by Instagram on their Stories. Users need to just tap on it and place an order through Swiggy or Zomato.
Nitin Chopra, industry head, e-commerce and retail, Facebook India said ,
“We want to do our part in helping small businesses stay open, keep in touch with customers. And be informed on how to navigate this crisis. For the food industry in particular, we’re rolling out the food order sticker which will aid order discovery and spur engagement. And we’re glad to have partnered with Swiggy and Zomato for the same,”.
Also, the restaurants should have the latest version of Instagram on either iOS or Android. They should either use a business account on the app or a creator account. They can also share the link of the swiggy and zomato on their profile.
This will be easy for people to place orders by just a tap on the button or story.
About the collaboration, Srivats TS, vice president – marketing, Swiggy said,
“Supporting the small business ecosystem, especially the restaurant business, which is severely affected, is a huge priority for us. As physical distancing continues and businesses innovate with online models, features like the food order sticker from Instagram will aid engagement. Between customers and their favorite food businesses. And ideally have a positive impact on increasing online food delivery order volumes.”
Sandeep Anand, chief marketing officer, Zomato said in a statement to Mint,
“At Zomato, we are focused on the overall development of the food delivery sector. And have been working with restaurants to design different growth models. Instagram’s food order sticker will not just help restaurants introduce themselves to more customers, improve their engagement. But also add a new growth avenue for their businesses,”.