On Thursday, Snapchat launched its first local Snap Game “Ludo Club”. It has come in Partnership with Moonfrog Labs, a Bengaluru-based gaming company, to launch Ludo Club on the app. It is a custom made version of the game which Snapchat users can play with their friends.
So, the Snap Games made its debut in 2019, and since then, it has more than 100 million users globally, as per the company. Also, the company develops its own games, and works with partners to launch popular games on Snapchat. So far, it has partnered with gaming developers including PikPok, Spry Fox, Game Closure, ZeptoLab, Zynga, Mojiworks and Gismart.
John Imah, Global Head of Games and Brand Partnerships at Snap told HT Tech in an interview,
“We’ve continued to develop new games, both our own and working with partners. We also spent time thinking about ways we can create a truly local games experience. One of the ways we did this in India was introducing an Indian kitchen challenge, ‘Dosa Dash’ in one of our hit games Ready Chef Go!. Since its launch in October, over 6 million matches have been played. ”
The games are easily accessible and users can start playing these games directly from chat. “We designed Snap Games as entwined with Chat because we believe that friendship is more than just the things you chat about, it’s an experience you have together. Every game has friends at its core and will continue to do so.”
“More specifically our partner Gismart’s debut game Colour Galaxy which launched in 2019 has been played by over 41 million unique Snapchatters and Crazy Run, which launched in February as part of a multi-title partnership with them has already reached 7 million players and Ready Chef Go! which launched last year with Mojiworks, amassed over 25 million unique players within the first six months,” Imah said.
Ludo Club is the latest local product offered by Snapchat in India. Its launch also comes shortly after Snapchat launched the first Snap Original “Phone Swap India” in the country.
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