On Thursday, Facebook announced that it will start labelling pages and posts from state-controlled media. The labels will start appearing on the Facebook pages of Russia Today and China’s Xinhua. Also, this will be a warning to users that these are state-controlled outlets.
Nathan Gleicher, head of cybersecurity policy at Facebook, wrote in blog post on Thursday,
“We’re providing greater transparency into these publishers because they combine the influence of a media organization with the strategic backing of a state,” Nathan Gleicher, head of cybersecurity policy at Facebook, wrote in blog post on Thursday. “We believe people should know if the news they read is coming from a publication that may be under the influence of a government.”
The main idea behind labelling is to inform users who owns and runs these outlets. This will provide transparency to users. Also, Facebook in October said it would roll out these labels to provide users with greater transparency.
The labels to posts on its News Feed will start to apply over the next week. Also, Facebook plans to block state-controlled media outlets to run ads on its social networking platform. Facebook generated nearly $70 billion in ad revenue in 2019.
The decision is in efforts to prevent interference of Russia and China in the 2020 US election.
Recently, Facebook faced backlash after many media outlets from Russia, China and Iran ran articles and videos. It was of the US protests to their followers on Facebook.
Also, Facebook was in the news recently. It was on how it deals with recent posts of Donald Trump. Not only this, but Facebook’s own employees also voiced their disagreement with Zuckerberg.
In May 29 post on Twitter, Facebook and Instagram, Trump wrote that “when the looting starts, the shooting starts”. Also, it was in reference to the civil unrest in Minneapolis.