Since lockdown began, people have spent days and nights laying all over in beds an couches. Loungewear is the new trend. It is just everyday clothing with just a bit of refinement. You can pull it together and wear for a conference.
Not only this, but even the slightest effort at putting together “an outfit” during quarantine can also provide a mental boost and a sense of normalcy.
Loungewear has been in fashion for a quiet time now.
It’s less about sporty separates and yoga pants. Think of relaxed slouchy trousers, soft, silky fabrics, cropped sweatshirts. With something special like a puffed sleeve or floral embroidery, or drawstring tassels on baggy linen pants.
“People are getting a little more creative with how they’re interpreting loungewear,” said Goop fashion director Ali Pew. “They want to feel pulled together.”
“It’s something you would traditionally wear on vacation at the beach, but now it translates to something that’s easy to wear around the house or on an afternoon walk,” said Pew.
Online retailer ASOS said sales of its non basic tracksuits in premium fabrics, special washes and with elevated sleeve details are up 200% compared to the same time last year.
The luxury online retailer Net-a-Porter, the sale of lingerie and loungewear were higher than any other category, the company said.
Edited, a retail data company, said tracksuits and matching sweatsuit sell outs were up 70% in April compared to February. And sweatpants were up almost 80% in April, the company said.
“Retailers are really pushing it in communications on Instagram and on emails,″ said Krista Corrigan, an analyst at Edited. “We are just seeing massive, massive spikes from brands in athleisure and loungewear right now.”
“The customer is not just buying these for practical use, but also for the purpose of looking on trend, whether it be for social media or just because they want to feel cute in the house,”.
“It’s kind of like dress for the job you want. In this case, it’s dress for the mood you want to have all day,” she said. “Even if you only have a few minutes to spare in the morning … having that one thing that is a constant in your life can really offer stability and consistency in a very unstable environment.”