Instagram comes up with AR effects for Diwali and new IGTV shows

Diwali is around and on that occasion, Instagram has come up with a new AR effect. Also, Instagram has come in partnership with creators for new IGTV shows.

So, the new Instagram AR effect for Diwali is ‘Share Your Light’. It is available in seven languages: English, Hindi, Marathi, Bengali, Tamil, Telugu, and Urdu. Users now have the access to AR effect. To use one has to open the effects gallery and search for ‘festive diya’.

Instagram launches AR effect and IGTV shows with creators for Diwali -  Social Samosa
Credits: social samosa

Also, the AR effect designs have inspiration from mandalas, diyas, festive lights and colours. It also has the message ‘Share Your Light’ which is visible in all seven languages.

Instagram has been coming up with AR filters and GIFs for different occasions in India. Recently, it came up with AR filters, GIFs around Durga Puja.

Also, starting today, Instagram is going to air new IGTV shows with creators. Each creator will be in a 5-part series talking about their different life experiences and more. The shows in IGTV shows are ‘Sundays with Shirley’ by Shirley Setia, ‘It will take five minutes only’ by Kusha Kapila, ‘Arjun Right Now’ by Arjun Kanungo, ‘In the Nick of time’ by Nikunj Lotia aka Beyounick, ‘Shockumentaries’ by RJ Abhinav, and ‘Feel Hona Chahiye’ by Lisa Mishra.Moreover, the first episode from Kusha Kapila and Lisa Mishra’s shows will air today.

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