Apple Reveals The Watch Pride Edition To Mark The Pride Month

Pride watch

The Pride month June, is celebrated across the world with parades and protests. The people from the community gather and celebrate. But, amid the lockdown everything will be different.

“Not everyone has a safe and supportive family situation,” Elle Smith explains.

“We’re all missing out on a lot of different life events. It’s about honoring the changes in people’s lives, and marking the milestones we want to mark, while still being safe. We’re trying to make sure that students have access to fun and relaxation, too.”

Smith, the founder of is a part of her school’s Genders and Sexualities Alliance in Austin, Texas. GLSEN, a US-based LGBTQ organisation picked her as the student advocate of the year.

Smith said,

“Pride season is a time where it feels safer to be authentic. It’s the ideal world where you’re able to be safe, you’re able to be yourself, and you’re able to be loud,”.

“I think everyone who’s involved with LGBTQ organisations has done a great job shifting our programs and outreach to a virtual format. We want to keep our momentum going and make sure everyone has access to resources just as they would have pre-Covid,” Smith added.

GLSEN is an organisation who work on behalf of LGBTQ people. Apple supports it with its annual Apple Watch Pride Edition band and face collection.

Apple has come up with the Pride Edition Sport Band. Also, it has been joined for the first time by the new Apple Watch Nike Pride Edition Sport Band.

Both the bands are available on apple.com, the Apple Store app and Apple stores.

Through this, Apple and Nike are supporting LGBTQ organisations doing vital advocacy and community-building worldwide. Organisations such as GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, bring together more than 1,500 member organisations in more than 150 countries and regions.

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