Deidre O’Brien , retail head of Apple . has posted on website a letter outlining how it plans to restore operations in its retail shops safely . Apple shut all its shops outside Greater China in March: with COVID-19 being transmitted across globe. Apple is still taking cautious measures elsewhere.
“Our commitment is to only move forward with a reopening once we’re confident we can safely return to serving customers from our stores,” O’Brien writes.

Further states that we look at every available piece of data — including local cases, near and long‑term trends, and guidance from national and local health officials. These are not decisions we rush into — and a store opening in no way means that we won’t take the preventative step of closing it again should local conditions warrant.

O’Brien says there will be temperature checks and both the employees and the customers will have to wear face coverings. Apple will now offer protection to customers who don’t own theirs and implement social distancing laws with a small number of people in the store at once .  Brien  states that  “In every store, we’re focused on limiting occupancy and giving everybody lots of room, and renewing our focus on one‑on‑one, personalised service at the Genius Bar and throughout the store,”
Reopening details will be updated via Apple’s Find a store search tool .

Leave a comment